• Head of Influencer Marketing

    Location : City Huddersfield
    Location : Location
    Contract Type
    Permanent Full Time
  • Salary

    Competitive plus Benefits


    How would you like to lead and develop the high reach, high impact Social and PR activity that brings the UK’s leading nursery brand story to life?


    About the Role

    We have a unique new role for a Head of Influencer Marketing to join the Marketing team. In this newly created role the Head of Influencer Marketing will be accountable for driving stand out, awareness and engagement for the brand by planning, managing and implementing activity through all relevant channels of Influence.

    Reporting to the Marketing Director the role will cover these key responsibilities…

    • Driving the growth of the M&P Influencer programme by building an engaged influencer network.
    • Ensuring relationships are nurtured with key digital/traditional media titles to support M&P earning more than its ‘fair share’ of coverage.
    • Driving the influence and wider marketing agenda within the business, e.g. encouraging the consideration of Influence within the development of product.
    • Evolving the wider Influence strategy in line with the business strategy.


    About the Person

    Ideally, we're looking for someone that has an extensive track record of leading and growing teams in the modern world of PR, Social and Influence Management, either agency or in house. You will produce new ideas, approaches or insights and will seek input and ideas from a number of sources to build new approaches. You will keep up to date with competitor information and market trends and will identify business opportunities. You will demonstrate financial understanding by controlling costs and thinks in terms of profit, loss and added value.


    About the Brand

    Becoming a parent is a big step, and big steps need good companions. We’ve made it our mission to be here for the next generation of parents. Helping them through pregnancy and beyond with products, advice and experiences they need to grow the lifestyle they want.

    From our Head Office in Huddersfield, Mamas & Papas looks after 30 stores and 100 trusted stockists in the UK and Ireland. With stores and partnerships in more than 40 countries around the world, wherever they are, we help our customers to bring baby into their world, their way.


    About the Benefits and Training

    In addition to a competitive salary, you’ll be entitled to lots of exciting benefits* including: 

    Flexible Hours

    Fit us round your life with flexible working hours. 


    Enjoy time off with up to 35 days holiday.


    We’ll help secure your future with at least 3% contributions.

    Life Assurance

    Receive peace of mind with a generous entitlement plan. 

    Colleague Discount

    Take advantage of 25% off Mamas & Papas products and other discounts.


    Enjoy subsidised canteen, free tea and coffee, Wi-Fi and more at our social hub.


    Get involved with monthly events and quizzes. 

    *subject to various T&Cs.


    If you’re seeking a challenging and rewarding career as part of a global multi-channelled family with ambitious plans for the future, then what are you waiting for? Apply now


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