• Digital Optimisation Manager

    Job ID
    E Commerce
  • Salary

    Competitive plus Benefits


    About the Role

    We have a fantastic opportunity for a Digital analytical expert to join the Digital team as a Digital Optimisation Manager to help drive their digital strategy and sales. You will be responsible for maximising channel conversion and customer engagement. You will oversee the digital customer conversion, optimisation and analytics across our digital touchpoints. You will analyse and provide interpretation of key metrics, trends and provide actionable insights based on Google Analytics and other source data. You will support the online trading teams to provide rich, multi-source insights into online customer behaviour through analysis of customer journeys by segment and source. You will take ownership of building upon the category insight and optimisation capabilities focusing on the broader ‘whys’ to unlock trade potential within each respective category and across the site as a whole.


    About the Person

    This is a great opportunity for an ambitious, analytical, customer orientated individual to join our expert Digital team. You will be an experienced Digital analytical expert, data scientist, trading manager or UX manager that has a technical understanding and experience of working with web analytics software. You will have experience with online testing platforms and web optimisation along with analysing traffic source data. You will be able to cut through large data sets and succinctly present insight and recommendations to help drive the business forward. You will be self-motivated with a commercial mind-set and have experience of influencing stakeholders in decision-making.   


    About the company 

    We started life as a small family business. Founded in 1981, for over 30 years we’ve been combining thoughtfully designed products with friendly, experienced service. We believe that if we work hard to help parents and babies at every stage of their journey, we can inspire them to grow in confidence. 

    During this time we’ve expanded our brand with over 30 stores and 100 trusted stockists in the UK and Ireland. We’ve also grown our presence internationally, with stores and partnerships in over 40 territories. Some as far flung as the Middle East, South Africa and America. 

    In recent years, we’ve seen a lot of change. Blue Gem – who own Liberty of London – became shareholders in the company and are helping us to achieve our goal of being at the heart of parenting.

    All of this is devised and operated from our Head Office in Huddersfield, with our in-house Design & Development team.  


    About the Benefits and Training

    You will be welcomed into the family with a robust induction plan.  In addition to a competitive salary, benefits include:

    Flexible Hours

    We operate a flexible working hours scheme, with exception of service departments, so you can fit us round your life.


    You’ll be entitled to up to 33 days holiday including bank holidays.


    We’ll make a minimum contribution of 3% to your pension, subject to the rules of auto enrolment. 

    Life Assurance

    If the event of something unforeseeable, you’ll be entitled to a minimum of 1x your basic salary

    Colleague Discount

    Get 25% off Mamas & Papas’ own-brand products, which can be passed onto family and friends.

    Not only that, but you can enjoy up to 20% off at Liberty London.


    We offer a childcare voucher scheme letting you substitute part of your salary for vouchers exempt from Tax and NI contributions.

    Free Onsite Parking

    We have three purpose built car parks, with specially allocated spaces for disabled and expectant colleagues.


    A multi-purpose social hub with a subsidised range of Starbucks’ coffees, free filter coffee and Yorkshire tea, subsidised meals, informal meeting areas, free Wi-Fi, TVs and an outside seating area.


    We run monthly colleague engagement events at Head Office, so that we can help make our family stronger, and nurture a better working environment for everyone.


    If you’re seeking a challenging and rewarding career as part of a global multi-channelled family with ambitious plans for the future, then what are you waiting for? Apply now.



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